INFORMATION WE COLLECT
When using or interacting with our Marketing Platforms, we may collect or receive the following types of information (collectively, “Information”).
“Personal Information” such as name, email, contact details or any other personal content that you provide to us whether through a form or field on our website or any other communication (e.g. email, phone, post etc.) or that was otherwise obtained by our marketing partners.
“Technical Information” such as browser type, operating system, device type, IP address and other similar technical information typically received from a browser or device automatically when visiting or interacting with our Marketing Platforms. This may include the referring URL that led you to our website.
“Usage Information” such as the pages you visited on our website, where you clicked, searches performed on our website and other similar information related to how you have used our website. It may also include information related to whether you receive and/or opened an email sent to you, or clicked on any links in an email sent to you.
THE METHODS WE USE TO COLLECT AND RECEIVE INFORMATION
Depending on the type of Information, we may collect or receive Information in the following ways:
When you voluntarily share Information with us. For example, when you register to one of our events, request that we contact you through our online forms, submit your CV, or when you request to receive certain content that we may make available (e.g. research and white papers).
Information obtained from third party sources. This includes Information received through the various business support tools and services that we use (e.g. marketing platforms, analytics services, marketing and advertising agencies and vendors etc.) and public sources such as social media sites. We may combine the Information received through these sources with other Information we have in order to ensure our records are up to date and so that we are able to provide you with relevant content.
You have choices in how we collect and use Information.
We use Information for the following purposes:
To process your inquiries and to respond to your requests. For example, when you contact us to learn more about our services or when you request to receive certain materials from us (e.g. white papers, research papers, and services information). Additionally, if you submit your CV us, we use it to evaluate your candidacy (including by assessing your qualifications and skills).
To send you information related to our services that we believe may interest you, such as newsletters or service updates. Such communications will be sent to you when you have chosen to receive such communication or when we have a legitimate interest to market our products and services. In any event, you will always be able to opt-out of receiving such communications. Opting out may be done either directly in the communication or as otherwise outlined in such communications.
To understand how you have used our Marketing Platforms and to customize them in accordance with your interests and past actions and choices. We do this based on our legitimate interest to operate our Marketing Platforms, diagnose any problems with the Marketing Platforms and to improve the Marketing Platforms and your experience when navigating through them.
In our legitimate interest to prevent fraud or harm to us or to any third party, and ensure the security of our network and services.
Where it is necessary for Bookmark to comply with its legal obligations and to exercise and enforce its legal rights.
We may use certain third-party marketing and advertising networks to help us market our products on our own website and on third party websites (e.g. re-marketing ads across the Internet by Google, Facebook, Taboola, Outbrain and a variety of other platforms).
WHO WE SHARE INFORMATION WITH
In order to conduct our business and operate our Marketing Platforms, we may share Information with various third parties, such as:
Our subsidiary companies and global branches.
Third parties that help us operate our Marketing Platforms (e.g. hosting company, recruitment platforms and agencies, payment processors, business management and email distribution service providers and other similar service providers). These companies are authorized to use your personal information only as necessary to provide these services to us.
When required by law, such as to comply with court orders, search warrants, regulatory orders, subpoenas, and other lawful requests by public authorities, including to meet national security or law enforcement requirements;
Legal authorities, consultants, advisors or service providers when required to investigate, respond to, or prevent, fraud; or when required to ensure the security of our services and protect the safety of Bookmark or the public.
As part of any merger or acquisition of Bookmark, Information may be transferred to the merging or acquiring company, as well as to any advisors representing a party during discussions of such merger or acquisition.
Bookmark resellers, agents, partners or service providers acting on our behalf in connection with the offering of Bookmark’s services.
Third-party marketing and advertising networks to help us market our products on our own website and on third party websites (e.g. re-marketing ads across the Internet by Google, Facebook, Taboola, Outbrain and a variety of other platforms and services).
Without derogating from the foregoing, Bookmark may publish general aggregate and unidentifiable information (e.g. statistical information) relating to use of its Marketing Platforms.
EU-U.S. AND SWISS-US PRIVACY SHIELD AND CROSS BORDER TRANSFER
We may need to transfer Information to countries where we and/or our service providers operate. Such countries may be different from the country in which the data originated and where data protection laws may not be equivalent to, or offer the same protection as, those in your country. By using our Marketing Platforms, you agree to any such transfers. In any event, where appropriate given the nature of services, we will put in place agreements with our service providers to ensure a level of privacy consistent with the terms of this policy.
INFORMATION STORAGE AND RETENTION
We may store Information on our own servers as well as those operated by third party data hosting providers, whereby such servers may be located worldwide. We will only retain your Personal Information for as long as necessary to pursue the purpose of the collection. We may also retain your Personal Information for such time needed to pursue our legitimate business interests, in connection with any legal claims and compliance with legal obligations. When we use your information for direct marketing purposes, we will retain your data until you opt-out from receiving the marketing materials; provided that we will need to retain certain information to maintain a record of your request.
MODIFICATIONS TO THIS POLICY
You may choose to stop receiving our newsletter or marketing emails by following the unsubscribe instructions included in these emails.
In addition, the laws of some jurisdictions may provide you with various rights in connection with our processing of certain Information. Such rights may include:
– The right to withdraw any previously provided consent;
– The right to access certain information about you that we process;
– The right to have us correct or update any Personal Information;
– The right to have certain Information erased;
– The right to have us temporarily block our processing of certain Information;
– The right to have Information exported into common machine-readable format;
– The right to object to our processing of Information in cases of direct marketing, or when we rely on legitimate interests as our lawful basis to process your information; and
– The right to lodge a complaint with the appropriate data protection authority.
We will respond to your requests within a reasonable timeframe. Please note these rights may be limited in certain circumstances as provided by applicable law. For any additional information regarding such rights or to exercise any such rights please contact Bookmark at: [email protected]
If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact us at: [email protected]
SOCIAL MEDIA AND THIRD PARTY SERVICES
CALIFORNIA PRIVACY RIGHTS
You, as a California resident, have certain rights regarding your personal information pursuant to the CCPA, subject to certain restrictions under applicable laws, including the rights to access your personal information, to delete your personal information, and to opt out of the “sale” of your personal data. You may request any of these by contacting us via email at [email protected] Upon your request, we will verify that you are the person making this request and in order to do so, we may request identification documents from you.